Why Marketing Is So Goddamn Important For Start-Ups
With the rise of the Internet and supply exceeding demand in more businesses it's customers who are in power. They get to compare and hand-pick products like never before and they all choose the product best suited for them (that they know of).
It's like a buffet; you quickly scan the table and pick whatever food suits your taste buds the best, not second best nor third best. Because of this control, great products are worth more today than ever before.
This is fantastic news for entrepreneurs. They get to do what they do best: invent insanely great products. They get to succeed without raising millions in capital just so they can run a few ads on TV. They get to make the world a better place by being in enough control to refuse any compromise on quality and authenticity of their product, their baby. That is, if they know how to leverage marketing, but don't fret, we'll teach you just how to do that.
We will train you in marketing, not advertising
First off, let's get rid of the myth that advertising is somehow marketing. It's not. It can be a part of your marketing, but the hierarchy should be kept intact: marketing at the top and advertising as one of its many branches. Many companies succeed without spending a single dollar on advertising but they all invest heavily in marketing.
This is crucial to understand because without marketing nobody will ever know your product and even if they do they'll have no reason to buy it (in their opinion, and remember, the customer is in charge).
Great! How do I learn this stuff?
We've put together a free 10 article-course (not counting this one) on how you, as an entrepreneur, can build a marketing strategy and enjoy all 5 benefits mentioned in the storyslide above. A new article will be published each or every second week.
There's no trick here. We won't force you to buy anything in order to complete this course. We've simply been asked so many times for help on this topic we figured a free online course combining text, video and tasks, would be an easier and funnier solution. We do not claim to be the masterminds of all of the ideas in this course, it's a combination of stuff we've picked up from numerous books, speeches and in the process of launching start-ups ourselves.
Feel free to come back every week or so to check for new articles. We also offer a free newsletter service where we shoot you a friendly e-mail reminder once new articles are published. You can sign-up here:
Save to Del.icio.us