So after some pretty busy days I figured it was time to give you guys a head up on what’s happening with Baymard. Currently, it’s on a pause. But wait! There’s more.

The reason to this pause is a very heavy workload (partially due to this site!). Besides our marketing business we have 2 projects going, Baymard and Burden Butcher. Due to the workload we had to put one of them on hold. That one turned out to be Baymard.

If you’re new to Burden Butcher it’s a revolutionary way for freelancers to plan and organize all their business activities into one seamlessly integrated application. Click here to read more.

PS. Keep subscribed as we’ll continue the Baymard article stream in the future.

-Morten

Uh. Oh. It seems like you're new here!

Here's the condensed version of what this blog is:

• It's a marketing blog for entrepreneurs.
• It's an extension of our free marketing strategy course (you can find it here).
• It's full of graphics, images and video, which we try to include whenever possible.
• It's written by Morten and Kristian Kiehn Holst.

If you want your customers to understand you, you need to understand yourself at first. This may seem obvious, but a lot of companies don’t get it.

However, if you do get it you can turn it to your advantage and have your customers understand who you are, why they should care about you and how you’re (better) different from your competitors - key in building a crystal clear brand. And let’s face it, brand has become a vital component of any successful company today. So let’s figure out who the hell you are.

Click here to read the full article.

-Morten

Photo by Wolfgang Staudt

The entrepreneurial road to success isn’t paved with advertising. Don’t waste your money on tv-, radio-, print- or even online ads, it’s not the way to go. Too expensive and too likely to fail.

Instead, you have to be fundamentally different from all you competitors. But being different isn’t enough, you have to be different in a way your niche market finds appealing and exciting; so exciting people just can’t help but talk about it.

Click here to read this article.

PS. This is the follow-up article to “What Every Entrepreneur Ought to Know About Traditional Advertising”.

-Morten

Back in the 60′ up until the 90′ advertising could see no end. A self-reinforcing cycle had started: 1) You ran some ads. 2) Sales went up. 3) You repeated the cycle and invested even more in step 1 with the extra capital from step 2. It was golden days for anyone with a product and the initial capital to start this cycle. Today, things are different. So read on if you want to avoid throwing money out the window.

Click here to read this article.

-Kristian

With the rise of the Internet and supply exceeding demand in more businesses it’s customers who are in power. They get to compare and hand-pick products like never before and they all choose the product best suited for them (that they know of).

Click here to read this article.

-Kristian