The entrepreneurial road to success isn’t paved with advertising. Don’t waste your money on tv-, radio-, print- or even online ads, it’s not the way to go. Too expensive and too likely to fail.

Instead, you have to be fundamentally different from all you competitors. But being different isn’t enough, you have to be different in a way your niche market finds appealing and exciting; so exciting people just can’t help but talk about it.

Click here to read this article.

PS. This is the follow-up article to “What Every Entrepreneur Ought to Know About Traditional Advertising”.

-Morten

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