Back in the 60′ up until the 90′ advertising could see no end. A self-reinforcing cycle had started: 1) You ran some ads. 2) Sales went up. 3) You repeated the cycle and invested even more in step 1 with the extra capital from step 2. It was golden days for anyone with a product and the initial capital to start this cycle. Today, things are different. So read on if you want to avoid throwing money out the window.

Click here to read this article.

-Kristian

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