87 Mobile UX Articles
These articles are based on observations and test findings from our usability research on mobile.
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
Featured
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong
January 9, 2024Popular
Baymard: 2023 and 2024
December 20, 2023
Improve Validation Errors with Adaptive Messages (98% Don’t)
December 14, 2023Popular
Top 1% E-Commerce UX Awards — 2023 WINNERS
December 5, 2023Popular
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don't)
26% of sites use subpages for some mobile product page content — but this leads to a severe issue of users overlooking the content entirely. See our latest test findings on mobile product pages.
Featured
Have an Address Validator (47% Don’t)
November 28, 2023
Consider Promoting Important Filters (61% Don’t)
November 21, 2023
Generalizability of UX E-Commerce Research
November 14, 2023
Payment Method UX: Designing Payment Selection
September 5, 2023Popular
Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)
August 8, 2023Popular
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Our latest benchmark of Mobile UX reveals that 54% of e-commerce sites still have severe Mobile UX issues — leading to users abandoning their Mobile shopping experience. Here are 15 common Mobile UX pitfalls.
Featured
Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t)
July 6, 2023
The Current State of Homepage and Category Navigation UX (12 Common Pitfalls)
June 21, 2023Popular
New 2023 Mobile Apps UX Benchmark with 2,200+ Performance Scores and 2,200+ Best Practice Examples
May 9, 2023
The Current State of E-Commerce Product List UX Performance (15 Best Practices)
April 25, 2023Popular
Checkout Usability: Autodetect “City” and “State” Inputs Based on the User’s Postal Code (28% of Mobile Sites Don’t)
April 11, 2023
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:
Featured
Provide a “Fully Automatic Address Lookup” Feature (55% Don’t)
March 24, 2023
New 2023 Mobile Customer Accounts UX Benchmark with 1,600+ Performance Scores and 1,100+ Best Practice Examples
March 15, 2023
Consider Providing “Intermediary Category Pages” (13% Don’t)
March 7, 2023
Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)
January 24, 2023Popular
Use “Shipping Address” as “Billing Address” by Default (16% of Mobile Sites Have Implementation Issues)
January 10, 2023
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.
Featured
Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)
November 16, 2022
Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples
November 9, 2022
Provide “Quick Views” for Visually Driven Products (50% Don’t)
August 9, 2022Popular
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
August 2, 2022Popular
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)
July 14, 2022Popular
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
June 7, 2022Popular
Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don’t
May 30, 2022
3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites
March 29, 2022
Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites
January 11, 2022
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices
November 8, 2021Popular
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
November 4, 2021Popular
Combine Variations of Products into One List Item (12% Don’t)
September 7, 2021
Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don’t)
August 31, 2021
Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)
August 3, 2021
17 Common UX Pitfalls Telco Websites Suffer From
July 27, 2021
12 Common UX Pitfalls ‘Online Grocery’ E-Commerce Sites Suffer From
July 20, 2021
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
July 13, 2021
New UX Research Study on Native Mobile Apps (incl. app usage rates)
June 15, 2021
Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)
June 1, 2021
Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)
May 5, 2021
Allow Sorting by “Price”, “User Rating”, “Best-Selling”, and “Newest” (64% Don’t Allow All 4)
April 20, 2021
6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)
March 23, 2021
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs
March 9, 2021
Always Persist Users’ Search Queries (37% Don’t)
February 23, 2021
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
February 9, 2021
Understanding Mobile E-Commerce UX: 5 Overarching Issues
January 26, 2021Popular
5 Ways to Provide a Superior Gifting UI and Flow
December 15, 2020
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
December 1, 2020
Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
November 17, 2020
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
November 2, 2020Popular
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
October 20, 2020Popular
Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)
October 6, 2020Popular
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
September 21, 2020Popular
Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)
September 8, 2020
Baymard Update: 117 New ‘Mobile UX’ Guidelines and 9,000+ Mobile Examples Uncovered During 2020
September 1, 2020
5 Essential Filter Types Users Need on Product Listing Pages (57% Don’t Offer All 5)
August 18, 2020
Allow Users to Upload Images with Their Review (34% of Sites Don’t)
August 4, 2020
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
July 20, 2020Popular
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
June 30, 2020Popular
Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)
May 19, 2020
25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom
April 2, 2020
Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)
January 21, 2020
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
January 7, 2020Popular
Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)
October 30, 2019
These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users
October 15, 2019
Filter List Design: Have Filters for All Displayed List Item Info (38% Don’t)
September 17, 2019
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
August 20, 2019Popular
Mobile Web: Scale Product Images Proportionally in Mobile Landscape Mode (52% of Sites Don’t)
May 22, 2018
3 Strategies for Handling Accidental ‘Taps’ on Touch Devices
March 28, 2017Popular
UX Research: 7 Reasons B&H Photo’s Mobile Site is Best-in-Class
March 8, 2016
42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users
February 17, 2016Popular
Mobile Usability: Allow Users to ‘Search Within’ Their Current Category (94% Don’t)
February 2, 2016
Mobile Gestures: 40% of Sites Don’t Support Pinch or Tap Gestures for Product Images
January 12, 2016
‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)
December 15, 2015Popular
The State of Mobile Checkout & Form Usability
December 2, 2015
The State of Mobile E-Commerce Search and Category Navigation
November 17, 2015
6 Mobile Checkout Usability Considerations
October 1, 2013Popular
Mobile Commerce Spending Patterns (2013 Survey Results)
August 27, 2013
Mobile Form Usability: Never Use Inline Labels
June 4, 2013Popular
Mobile Product Lists Need Very Distinct Hit Areas
May 21, 2013
How Should Your Mobile and Desktop Sites Differ?
May 7, 2013
Drop-Down Mobile UX: Never Use Native Drop-Downs for Navigation
April 23, 2013
Mobile Product Pages: Always Offer a List of Compatible Products
April 2, 2013
Field Label UX: Place Labels Above the Field
March 19, 2013Popular
M-Commerce Usability: Exploring the Mobile Shopping Experience
March 12, 2013
Mobile Form Usability: Avoid Splitting Single Input Entities
February 12, 2013
8 Limitations When Designing For Mobile
March 21, 2012Popular
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