Benchmark Overview

Crate & Barrel’s E-Commerce UX

This is a case study of Crate & Barrel’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Crate & Barrel’s overall e-commerce UX performance is mediocre. Notably, Crate & Barrel’s UX performance is impeded by mediocre On-Site Search, Product Page, and Homepage & Category.

Crate & Barrel’s Homepage & Category performance is mediocre. Crate & Barrel’s category experience is particularly thwarted by usability issues related to poor Intermediary Category Pages and broken Main Navigation.

Crate & Barrel’s On-Site Search performance is mediocre. Crate & Barrel’s search experience in particular suffers from usability issues caused by broken Results Layout & Filtering.

Crate & Barrel’s Product Lists & Filtering performance is mediocre. Notably, Crate & Barrel’s product list performance is hampered by mediocre Sorting and poor List Items: Personalization, although this is helped somewhat by decent Filtering: Interface & Layout.

Crate & Barrel’s Product Page performance is mediocre. Some of Crate & Barrel’s biggest product page usability issues are due to mediocre Product Descriptions, poor Cross-Sells & Cross-Navigation, and poor Specifications Sheet. That said, their product page experience performs well within Product Images.

Crate & Barrel’s Cart & Checkout performance is decent. Notably, Crate & Barrel’s checkout has state of the art Cross-Sells, good Order Review, and good Shipping & Store Pickup.

Crate & Barrel’s Accounts & Self-Service performance is acceptable. Notably, Crate & Barrel’s performance is hampered by mediocre Orders & Order Tracking and poor Account Sign In, although this is helped somewhat by good Account Dashboard.

Crate & Barrel’s Mobile E-Commerce performance is mediocre. Some of Crate & Barrel’s biggest mobile usability issues are due to mediocre Mobile Homepage, Navigation, & Search, mediocre Mobile Checkout Information, and poor Mobile Product Page Layouts.

Rank: 38 of 60

Usability Score: 380

URL: crateandbarrel.com


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Crate & Barrel's E-Commerce UX: 643 guidelines · Comparative score: 380.4

Homepage & Category: 62 guidelines · Score: 558.9

Homepage: 15 guidelines · Score: 130.2

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered High · Score: 33.2

Guideline #240 Neutral · Score: 0.0

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Violated Low · Score: -11.8

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 229.7

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Violated Low · Score: -16.6

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.4

Guideline #259 Issue Resolved · Score: 37.9

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Adhered High · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 99.5

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 37.9

Guideline #302 Violated Low · Score: -16.6

Guideline #289 Violated Low · Score: -11.8

Guideline #288 Violated High · Score: -28.4

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.4

Guideline #291 Violated High · Score: -23.7

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Issue Resolved · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Violated High · Score: -14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 9.5

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Violated High · Score: -37.9

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 11 guidelines · Score: 90.0

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 37.9

Guideline #252 Violated High · Score: -23.7

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Neutral · Score: 0.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

Guideline #940 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 251.8

Search Query Types: 12 guidelines · Score: 80.6

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered Low · Score: 26.9

Guideline #340 Violated Low · Score: -16.8

Guideline #335 Adhered High · Score: 33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Adhered Low · Score: 23.5

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated High · Score: -33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 147.7

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 107.4

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Violated High · Score: -33.6

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 70.5

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Issue Resolved · Score: 47.0

Guideline #362 Violated Low · Score: -23.5

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -154.4

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Violated High · Score: -47.0

Guideline #381 Violated High · Score: -26.9

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Not Applicable · Score: 0.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Adhered High · Score: 33.6

Guideline #378 Violated High · Score: -33.6

Guideline #401 Issue Resolved · Score: 26.9

Guideline #402 Violated High · Score: -40.3

Product Lists & Filtering: 94 guidelines · Score: 250.7

List Layout: 7 guidelines · Score: 70.1

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Violated High · Score: -27.0

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 16.2

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated Low · Score: -16.2

Guideline #502 Violated Low · Score: -16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Issue Resolved · Score: 32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 148.3

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Violated Low · Score: -21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Violated High · Score: -27.0

Guideline #447 Adhered Low · Score: 8.1

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Adhered High · Score: 27.0

Guideline #463 Adhered High · Score: 27.0

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Not Applicable · Score: 0.0

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 29.7

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Adhered High · Score: 27.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Violated High · Score: -27.0

Guideline #527 Adhered High · Score: 27.0

Guideline #529 Violated Low · Score: -16.2

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -83.6

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Violated High · Score: -43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Adhered Low · Score: 13.5

Filtering: Scope & Logic: 14 guidelines · Score: 10.8

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Violated High · Score: -37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Violated High · Score: -21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Adhered High · Score: 10.8

Guideline #488 Violated High · Score: -27.0

Guideline #492 Violated High · Score: -27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 64.7

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Violated High · Score: -27.0

Guideline #475 Not Applicable · Score: 0.0

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Adhered High · Score: 27.0

Guideline #465 Violated Low · Score: -13.5

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 16.2

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Violated High · Score: -21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 10.8

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Adhered High · Score: 37.7

Guideline #496 Violated Low · Score: -13.5

Guideline #497 Violated Low · Score: -18.9

Guideline #499 Violated High · Score: -16.2

Guideline #498 Issue Resolved · Score: 21.6

Product Page: 95 guidelines · Score: 326.2

Product Page Layout: 8 guidelines · Score: -36.2

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Violated High · Score: -24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Violated Low · Score: -8.6

Product Images: 9 guidelines · Score: 132.9

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 98.4

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Neutral · Score: 0.0

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Adhered High · Score: 10.4

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 17.3

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Not Applicable · Score: 0.0

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Adhered High · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Violated High · Score: -17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Neutral · Score: 0.0

Shipping, Returns, and Gifting: 7 guidelines · Score: 32.8

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Adhered Low · Score: 8.6

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Not Applicable · Score: 0.0

Guideline #804 Adhered High · Score: 10.4

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 65.6

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Violated High · Score: -17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 48.3

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Violated High · Score: -17.3

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: -22.4

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Violated High · Score: -24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Violated Low · Score: -8.6

Guideline #839 Adhered High · Score: 17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 13.8

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Violated Low · Score: -8.6

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -62.1

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Violated High · Score: -24.2

Guideline #788 Violated High · Score: -20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 10.4

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Violated High · Score: -17.3

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Violated High · Score: -17.3

Guideline #812 Violated High · Score: -17.3

Guideline #821 Violated High · Score: -17.3

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 661.0

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 51.0

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Violated Low · Score: -7.3

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Violated High · Score: -14.6

Guideline #622 Violated Low · Score: -7.3

Guideline #673 Not Applicable · Score: 0.0

Guideline #624 Adhered High · Score: 11.6

Account Selection & Creation: 9 guidelines · Score: 18.9

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 20.4

Guideline #652 Adhered High · Score: 20.4

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated High · Score: -20.4

Guideline #638 Adhered High · Score: 14.6

Guideline #653 Violated High · Score: -14.6

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Violated High · Score: -8.7

Customer & Address Information: 12 guidelines · Score: 65.5

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -10.2

Guideline #566 Adhered Low · Score: 11.6

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered Low · Score: 10.2

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Adhered High · Score: 14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Violated High · Score: -8.7

Guideline #573 Adhered High · Score: 11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: 11.6

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Violated High · Score: -8.7

Guideline #650 Adhered High · Score: 14.6

Guideline #646 Adhered High · Score: 14.6

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Violated High · Score: -8.7

Shipping & Store Pickup: 11 guidelines · Score: 59.7

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Violated High · Score: -14.6

Guideline #633 Adhered High · Score: 14.6

Guideline #631 Adhered High · Score: 14.6

Guideline #634 Adhered Low · Score: 7.3

Guideline #635 Adhered High · Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 8.7

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Adhered High · Score: 14.6

Guideline #671 Violated High · Score: -17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Neutral · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Not Applicable · Score: 0.0

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 39.3

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Adhered High · Score: 14.6

Guideline #588 Issue Resolved · Score: 14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Adhered High · Score: 14.6

Guideline #591 Adhered High · Score: 11.6

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 49.5

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Neutral · Score: 0.0

Guideline #556 Adhered Low · Score: 8.7

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Adhered High · Score: 14.6

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 7.3

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Not Applicable · Score: 0.0

Form & Page Design: 10 guidelines · Score: 51.0

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered Low · Score: 5.8

Guideline #613 Violated High · Score: -8.7

Guideline #607 Violated Low · Score: -4.4

Guideline #608 Violated Low · Score: -4.4

Guideline #730 Adhered High · Score: 20.4

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 69.9

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Violated Low · Score: -8.7

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 58.2

‘State of the Art’

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Adhered High · Score: 14.6

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered High · Score: 8.7

Validation Errors & Data Persistence: 10 guidelines · Score: 58.2

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 23.3

Guideline #723 Adhered High · Score: 23.3

Guideline #722 Violated High · Score: -20.4

Guideline #719 Adhered Low · Score: 10.2

Guideline #721 Violated High · Score: -17.5

Guideline #718 Adhered Low · Score: 8.7

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated Low · Score: -4.4

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 45.1

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.4

Field Design & Features: 8 guidelines · Score: 30.6

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Violated Low · Score: -10.2

Guideline #659 Adhered Low · Score: 7.3

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Adhered High · Score: 8.7

Guideline #670 Violated Low · Score: -4.4

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 46.6

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Violated High · Score: -20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Adhered High · Score: 17.5

Guideline #734 Violated High · Score: -8.7

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Accounts & Self-Service: 65 guidelines · Score: 259.3

Account Drop-Down: 7 guidelines · Score: 35.6

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871 Violated Low · Score: -25.4

Guideline #872 Adhered High · Score: 50.8

Guideline #876 Violated High · Score: -50.8

Guideline #877 Not Applicable · Score: 0.0

Guideline #886 Adhered High · Score: 61.0

Guideline #887 Neutral · Score: 0.0

Guideline #900 Neutral · Score: 0.0

Account Dashboard: 6 guidelines · Score: 122.0

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863 Not Applicable · Score: 0.0

Guideline #865 Adhered High · Score: 61.0

Guideline #866 Adhered High · Score: 50.8

Guideline #870 Not Applicable · Score: 0.0

Guideline #873 Adhered High · Score: 30.5

Guideline #874 Violated Low · Score: -20.3

Account Sign In: 6 guidelines · Score: 0.0

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #879 Violated High · Score: -71.2

Guideline #882 Violated High · Score: -50.8

Guideline #889 Adhered Low · Score: 30.5

Guideline #890 Issue Resolved · Score: 40.7

Guideline #903 Adhered High · Score: 50.8

Guideline #926 Not Applicable · Score: 0.0

'Your Account': Addresses, Payments, & Newsletters: 13 guidelines · Score: 10.2

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864 Violated Low · Score: -30.5

Guideline #888 Adhered High · Score: 30.5

Guideline #891 Adhered High · Score: 50.8

Guideline #893 Adhered Low · Score: 25.4

Guideline #896 Adhered High · Score: 30.5

Guideline #902 Violated High · Score: -30.5

Guideline #904 Violated High · Score: -20.3

Guideline #908 Adhered High · Score: 50.8

Guideline #911 Not Applicable · Score: 0.0

Guideline #916 Violated High · Score: -50.8

Guideline #917 Adhered High · Score: 20.3

Guideline #918 Violated Low · Score: -15.3

Guideline #919 Violated High · Score: -50.8

Orders & Order Tracking: 14 guidelines · Score: -71.2

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878 Adhered Low · Score: 20.3

Guideline #884 Violated High · Score: -20.3

Guideline #895 Not Applicable · Score: 0.0

Guideline #905 Violated Low · Score: -15.3

Guideline #906 Violated Low · Score: -25.4

Guideline #907 Violated High · Score: -50.8

Guideline #909 Not Applicable · Score: 0.0

Guideline #910 Adhered High · Score: 20.3

Guideline #912 Not Applicable · Score: 0.0

Guideline #913 Not Applicable · Score: 0.0

Guideline #914 Violated High · Score: -50.8

Guideline #915 Adhered High · Score: 30.5

Guideline #924 Adhered High · Score: 50.8

Guideline #925 Violated High · Score: -30.5

Order Returns: 11 guidelines · Score: 76.3

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #867 Neutral · Score: 0.0

Guideline #868 Adhered High · Score: 50.8

Guideline #869 Adhered Low · Score: 25.4

Guideline #894 Adhered High · Score: 81.3

Guideline #897 Violated High · Score: -50.8

Guideline #898 Adhered High · Score: 30.5

Guideline #899 Not Applicable · Score: 0.0

Guideline #920 Violated Low · Score: -25.4

Guideline #921 Violated Low · Score: -25.4

Guideline #922 Violated Low · Score: -25.4

Guideline #927 Adhered Low · Score: 15.3

Account-Wide Navigation, Structure, & Information: 8 guidelines · Score: 86.4

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875 Violated Low · Score: -15.3

Guideline #880 Violated Low · Score: -10.2

Guideline #881 Adhered High · Score: 50.8

Guideline #883 Adhered Low · Score: 35.6

Guideline #885 Not Applicable · Score: 0.0

Guideline #892 Violated Low · Score: -25.4

Guideline #901 Not Applicable · Score: 0.0

Guideline #923 Adhered High · Score: 50.8

Mobile E-Commerce: 144 guidelines · Score: 354.7

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: 17.7

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209 Adhered High · Score: 31.5

Guideline #116 Issue Resolved · Score: 31.5

Guideline #130 Violated High · Score: -23.6

Guideline #228 Violated High · Score: -19.7

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Adhered High · Score: 27.6

Guideline #203 Violated High · Score: -23.6

Guideline #166 Not Applicable · Score: 0.0

Guideline #93 Adhered High · Score: 15.8

Guideline #91 Adhered Low · Score: 9.9

Mobile Product Lists: 15 guidelines · Score: 41.4

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90 Adhered High · Score: 31.5

Guideline #89 Adhered High · Score: 27.6

Guideline #79 Violated High · Score: -23.6

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Violated Low · Score: -11.8

Guideline #80 Violated High · Score: -19.7

Guideline #143 Adhered High · Score: 19.7

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Not Applicable · Score: 0.0

Guideline #162 Not Applicable · Score: 0.0

Guideline #102 Not Applicable · Score: 0.0

Mobile Filtering & Sorting: 9 guidelines · Score: -63.1

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212 Violated High · Score: -27.6

Guideline #221 Neutral · Score: 0.0

Guideline #215 Violated High · Score: -19.7

Guideline #222 Not Applicable · Score: 0.0

Guideline #68 Not Applicable · Score: 0.0

Guideline #232 Not Applicable · Score: 0.0

Guideline #219 Violated High · Score: -15.8

Guideline #213 Neutral · Score: 0.0

Guideline #142 Not Applicable · Score: 0.0

Mobile Product Page Layouts: 6 guidelines · Score: -7.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #111 Violated Low · Score: -13.8

Guideline #144 Violated High · Score: -23.6

Guideline #154 Adhered Low · Score: 9.9

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 112.3

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159 Adhered Low · Score: 11.8

Guideline #169 Adhered High · Score: 15.8

Guideline #77 Violated Low · Score: -5.9

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Violated High · Score: -27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Violated Low · Score: -3.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered High · Score: 19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Not Applicable · Score: 0.0

Guideline #163 Not Applicable · Score: 0.0

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: 74.9

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208 Adhered High · Score: 19.7

Guideline #140 Adhered Low · Score: 5.9

Guideline #104 Adhered Low · Score: 15.8

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Adhered High · Score: 19.7

Guideline #179 Adhered High · Score: 27.6

Guideline #180 Violated Low · Score: -13.8

Guideline #185 Not Applicable · Score: 0.0

Mobile Checkout Information: 15 guidelines · Score: 23.6

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Adhered High · Score: 27.6

Guideline #168 Violated High · Score: -23.6

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Violated High · Score: -23.6

Guideline #150 Adhered Low · Score: 9.9

Guideline #205 Violated High · Score: -19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Adhered High · Score: 11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Adhered Low · Score: 5.9

Mobile Form Field Usability: 18 guidelines · Score: 141.9

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Adhered High · Score: 27.6

Guideline #189 Issue Resolved · Score: 19.7

Guideline #128 Violated High · Score: -15.8

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated Low · Score: -15.8

Guideline #156 Adhered High · Score: 31.5

Guideline #160 Adhered High · Score: 27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Violated High · Score: -23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Violated High · Score: -7.9

Touch Keyboards: 5 guidelines · Score: -31.5

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71 Violated High · Score: -23.6

Guideline #65 Violated High · Score: -23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Violated High · Score: -7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: 45.3

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119 Adhered High · Score: 27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Adhered High · Score: 23.6

Guideline #225 Adhered Low · Score: 9.9

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Crate & Barrel’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.




Industry Comparison: Houseware & Furnishing

Overall Crate & Barrel ranks 38 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 2 in the Houseware & Furnishing industry.

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