Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Baymard’s 2025 Year in Review and 2026 Roadmap
With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.
January 27, 2026
AI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)
January 20, 2026 (Updated)Popular
Travel Accommodations UX Benchmark: 3,500+ Performance Scores and 2,500+ Best Practice Examples
January 15, 2026
Automotive Parts & Specialty UX Benchmark: 5,000+ Performance Scores and 4,000+ Best Practice Examples
January 6, 2026
The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites
December 16, 2025
Announcing Baymard’s New Theme: Loyalty Program UX
December 9, 2025
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
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Vitamins & Supplements UX Benchmark: 3,500+ Performance Scores and 2,500+ Best Practice Examples
December 4, 2025
Checkout UX 2025: 10 Pitfalls and Best Practices
November 25, 2025 (Updated)Popular
Ecommerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow
November 20, 2025 (Updated)Popular
Sports Gear & Equipment UX Benchmark: 4,700+ Performance Scores and 3,800+ Best Practice Examples
November 11, 2025
Introducing a New Baymard Research Focus: Quantitative Insights
November 4, 2025
Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
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