Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Phone Number UX: Always Explain Why the “Phone Field” Is Required (39% Don’t)
14% of users will abandon checkout if “phone” is simply required. Testing shows users just need an explanation of why the phone field is required — yet 39% of ecommerce sites don’t.
July 29, 2025 (Updated)
Educational Reading & Books: New UX Benchmark with 2,900+ Performance Scores and 1,900+ Best Practice Examples
July 22, 2025
4 “Online Grocery” Ecommerce UX Best Practices
July 15, 2025 (Updated)
Small Catalog DTC: New UX Benchmark with 2,500+ Performance Scores and 1,700+ Best Practice Examples
July 8, 2025
5 UX Best Practices for Travel Accommodation and Tours and Experiences Sites
July 1, 2025
Pet Food & Care: New UX Benchmark with 3,300+ Performance Scores and 2,700+ Best Practice Examples
June 24, 2025
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
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Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
June 17, 2025 (Updated)
Merchandise & Print-to-Order: New UX Benchmark with 3,100+ Performance Scores and 2,300+ Best Practice Examples
June 10, 2025
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
June 5, 2025 (Updated)Popular
Online Learning: New UX Benchmark with 2,600+ Performance Scores and 1,600+ Best Practice Examples
May 27, 2025
UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site
May 20, 2025
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.
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