E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every week by email.
Use Both Ratings Average and Number of Ratings When Sorting by User Ratings
Users are skeptical of products with perfect ratings based on very few reviews, but these often get listed first when sorting by "User Ratings". Sort out this issue with our latest research:
April 30, 2024
B2B Electronics: Always Allow Users to Search Long Lists of Filter Options
April 23, 2024
Mass Merchant Sites: New UX Benchmark with 6,000+ Performance Scores and 6,000+ Best Practice Examples
April 16, 2024
B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop
April 10, 2024
Luxury Goods Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples
April 2, 2024
Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options
March 26, 2024
94% of the Largest E-Commerce Sites Are Not Accessibility Compliant
94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).
Featured
Vitamins & Supplements Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples
March 19, 2024
2024 E-Commerce Checkout: Expanded and Updated Checkout Research Findings
March 13, 2024
New 2024 Order Tracking & Returns UX Benchmark with 950+ Performance Scores and 850+ Best Practice Examples
March 5, 2024
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Home & Hardware Sites: New UX Benchmark with 2,500+ Performance Scores and 2,000+ Best Practice Examples
February 13, 2024
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
Featured
User Experience Research, Delivered Weekly
Join 37,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
244 top sites ranked by UX performance.
14,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.