On this page there’s 12 highlights (view in Baymard Premium) outlining what Swanson Vitamins are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on October 6, 2023 and depicts Swanson Vitamins’ Cross-Sells. In total, we’ve reviewed 49 of Swanson Vitamins’ page designs. To see them all, visit the full Swanson Vitamins UX case study.