On this page there’s 2 highlights (view in Baymard Premium) outlining what Vodafone UK are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 56 plan matrix examples.)

The screenshot was taken on April 21, 2021 and depicts Vodafone UK’s Plan Matrix. In total, we’ve reviewed 39 of Vodafone UK’s page designs. To see them all, visit the full Vodafone UK UX case study.