E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every week by email.

Our research team at Baymard has just completed 2,500+ hours researching B2B Electronics Components and Machinery sites — see 2 high-level insights.

May 8, 2024

Our latest Homepage and Category Navigation UX desktop benchmark reveals that the performance for the average top-grossing US and European site is “poor”. Here are 12 common UX pitfalls.

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94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).

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