On this page there’s 5 highlights (view in Baymard Premium) outlining what BT are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 56 plan matrix examples.)

The screenshot was taken on January 10, 2023 and depicts BT’s Plan Matrix. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.