The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.
At Baymard we just launched a completely updated Checkout study, based on large-scale testing that uncovered 1,350+ UX issues and has resulted in over 110+ guidelines.
Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
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244 top sites ranked by UX performance.
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Code samples, demos, and key stats for usability.