63 × E-Commerce UX Case Studies

A UX benchmark of 63 top e-commerce sites ranked by user experience performance

  • This benchmark database is based on detailed UX reviews of 63 top e-commerce sites, each manually rated across 700+ different e-commerce UX elements.
  • Click on a site in the list below the chart to see its in-depth case study and detailed UX performance.
  • See snapshots of end-of-year benchmark performances all the way back through 2012.
  • In total, the chart summarizes the 37,000+ most recent UX performance ratings, and the case study pages contain 49,300+ best-practice implementation examples.
  • Tip: you can also navigate by page designs.
Benchmark UX Performances
Poor
Mediocre
Acceptable
Decent
Good

Overall UX Performance

705 Guidelines

Homepage & Category

64 Guidelines

Homepage

15 Guidelines

Category Taxonomy

15 Guidelines

Main Navigation

16 Guidelines

Intermediary Category Pages

6 Guidelines

Site-Wide Layout

12 Guidelines

On-Site Search

50 Guidelines

Search Query Types

12 Guidelines

Search Form & Logic

10 Guidelines

Search Autocomplete

8 Guidelines

Results Logic & Guidance

8 Guidelines

Results Layout & Filtering

12 Guidelines

Product Lists & Filtering

95 Guidelines

List Layout

7 Guidelines

Loading Products

6 Guidelines

List Items: Product Info & Thumbnails

20 Guidelines

List Items: Product Info

11 Guidelines

List Items: Product Thumbnails

9 Guidelines

List Items: Interface & Hit Areas

11 Guidelines

Filtering: Available Filters

10 Guidelines

Filtering: Scope & Logic

14 Guidelines

Filtering: Interface & Layout

11 Guidelines

Sorting

11 Guidelines

Comparison Tool

5 Guidelines

Product Page

95 Guidelines

Product Page Layout

10 Guidelines

Product Images

11 Guidelines

Image Gallery UI

12 Guidelines

The 'Buy' Section

9 Guidelines

Shipping, Returns, and Gifting

7 Guidelines

Product Variations

9 Guidelines

Product Descriptions

10 Guidelines

Specifications Sheet

5 Guidelines

User Reviews

13 Guidelines

Cross-Sells & Cross-Navigation

9 Guidelines

Cart & Checkout

131 Guidelines

Shopping Cart & "Added to Cart" Behavior

10 Guidelines

Account Selection & Creation

9 Guidelines

Customer & Address Information

12 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Store Pickup

11 Guidelines

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines

Credit Card Form

10 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

Form & Page Design

10 Guidelines

User Interactions & Distractions

10 Guidelines

Cross-Sells

4 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Features

8 Guidelines

Default Values & Autocompletion

8 Guidelines

Customer Accounts

40 Guidelines

Account Drop-Down

7 Guidelines

Account Dashboard

6 Guidelines

Account Sign In

6 Guidelines

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines

Account-Wide Navigation, Structure, & Information

8 Guidelines

Order Tracking & Returns

25 Guidelines

Orders & Order Tracking

14 Guidelines

Order Returns

11 Guidelines

Mobile E-Commerce

205 Guidelines

Mobile Homepage

8 Guidelines

Main Navigation & Categories

21 Guidelines

Main Navigation

6 Guidelines

Category Taxonomy

10 Guidelines

Category Pages

5 Guidelines

Mobile On-Site Search

23 Guidelines

Autocomplete

7 Guidelines

Query Types

8 Guidelines

Design & Logic

8 Guidelines

Product List

43 Guidelines

Mobile Product List Layout & Features

18 Guidelines

Mobile Filtering

7 Guidelines

Mobile List Item Content

18 Guidelines

Mobile Product Pages

19 Guidelines

Mobile Checkout

47 Guidelines

Shopping Cart

4 Guidelines

Account Selection & Creation

7 Guidelines

User Info

7 Guidelines

Payment

12 Guidelines

Shipping & Store Pickup

6 Guidelines

Order Review & Confirmation

9 Guidelines

Layout & Features

2 Guidelines

Mobile Forms

25 Guidelines

Form Fields

10 Guidelines

Field Validation

8 Guidelines

Input Optimization

7 Guidelines

Mobile Site-Wide Features & Elements

19 Guidelines

58 Major E-Commerce Sites
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Case Study Collections

All 63 Case Studies

Home Depot

Performance: 62.3

Pay special attention to:

Product Page

Customer Accounts

B&H Photo

Performance: 58.4

Pay special attention to:

On-Site Search

Order Tracking & Returns

Crutchfield

Performance: 56.9

Pay special attention to:

Product Page

Order Tracking & Returns

Wayfair

Performance: 53.5

Pay special attention to:

Order Tracking & Returns

Customer Accounts

REI

Performance: 52.4

Pay special attention to:

Homepage & Category

On-Site Search

Best Buy

Performance: 52.4

Pay special attention to:

Order Tracking & Returns

Customer Accounts

J.C. Penney

Performance: 51.6

Pay special attention to:

On-Site Search

Order Tracking & Returns

Build.com

Performance: 51.1

Pay special attention to:

Cart & Checkout

Product Lists & Filtering

Apple

Performance: 50.1

Pay special attention to:

Order Tracking & Returns

On-Site Search

Walmart

Performance: 48.6

Pay special attention to:

On-Site Search

Homepage & Category

Macy’s

Performance: 47.6

Pay special attention to:

Product Lists & Filtering

Customer Accounts

Adidas

Performance: 46.2

Pay special attention to:

Homepage & Category

Product Lists & Filtering

Crate & Barrel

Performance: 45.7

Pay special attention to:

Homepage & Category

Product Page

L.L. Bean

Performance: 45.4

Pay special attention to:

Cart & Checkout

Mobile E-Commerce

Staples

Performance: 44.8

Pay special attention to:

On-Site Search

Product Lists & Filtering

Sears

Performance: 44.4

Pay special attention to:

Cart & Checkout

Order Tracking & Returns

American Eagle

Performance: 44.3

Pay special attention to:

Product Page

Order Tracking & Returns

Nordstrom

Performance: 43.8

Pay special attention to:

Mobile E-Commerce

Homepage & Category

Target

Performance: 43.0

Pay special attention to:

Cart & Checkout

Mobile E-Commerce

Overstock

Performance: 41.5

Pay special attention to:

Homepage & Category

Customer Accounts

John Lewis

Performance: 41.5

Pay special attention to:

Cart & Checkout

Order Tracking & Returns

Lowe’s

Performance: 41.0

Pay special attention to:

Product Page

Customer Accounts

Musician’s Friend

Performance: 40.9

Pay special attention to:

Homepage & Category

Mobile E-Commerce

Walgreens

Performance: 40.9

Pay special attention to:

Product Page

Mobile E-Commerce

Etsy

Performance: 39.6

Pay special attention to:

Homepage & Category

Customer Accounts

ASOS

Performance: 38.4

Pay special attention to:

Product Page

Order Tracking & Returns

GAP

Performance: 38.1

Pay special attention to:

Product Page

Customer Accounts

Marks & Spencer

Performance: 38.0

Pay special attention to:

Product Page

Order Tracking & Returns

Nike

Performance: 37.2

Pay special attention to:

Homepage & Category

Customer Accounts

Grainger

Performance: 36.9

Pay special attention to:

On-Site Search

Order Tracking & Returns

Amazon

Performance: 36.6

Pay special attention to:

On-Site Search

Cart & Checkout

Neiman Marcus

Performance: 36.3

Pay special attention to:

Product Lists & Filtering

Cart & Checkout

Office Depot

Performance: 36.2

Pay special attention to:

On-Site Search

Product Lists & Filtering

Newegg

Performance: 35.9

Pay special attention to:

On-Site Search

Mobile E-Commerce

Urban Outfitters

Performance: 35.8

Pay special attention to:

Cart & Checkout

On-Site Search

H&M

Performance: 35.7

Pay special attention to:

Cart & Checkout

Order Tracking & Returns

Kohl’s

Performance: 35.1

Pay special attention to:

Product Page

Customer Accounts

Foot Locker

Performance: 34.6

Pay special attention to:

Product Page

On-Site Search

Northern Tool

Performance: 32.7

Pay special attention to:

Product Page

On-Site Search

Hayneedle

Performance: 32.6

Pay special attention to:

Product Page

Order Tracking & Returns

Victoria’s Secret

Performance: 32.1

Pay special attention to:

Product Page

Order Tracking & Returns

Debenhams

Performance: 31.1

Pay special attention to:

Product Page

Product Lists & Filtering

HP

Performance: 31.0

Pay special attention to:

Cart & Checkout

On-Site Search

Dell

Performance: 30.8

Pay special attention to:

Product Page

Order Tracking & Returns

Zalando

Performance: 30.6

Pay special attention to:

Homepage & Category

Product Lists & Filtering

Williams Sonoma

Performance: 30.0

Pay special attention to:

Product Page

Product Lists & Filtering

IKEA

Performance: 30.0

Pay special attention to:

Product Page

Cart & Checkout

Cabela’s

Performance: 29.5

Pay special attention to:

Homepage & Category

On-Site Search

Sephora

Performance: 28.2

Pay special attention to:

Homepage & Category

Mobile E-Commerce

Microsoft

Performance: 25.8

Pay special attention to:

Homepage & Category

On-Site Search

Ann Taylor

Performance: 23.6

Pay special attention to:

Homepage & Category

Customer Accounts

Bass Pro Shops

Performance: 23.4

Pay special attention to:

Homepage & Category

On-Site Search

Argos

Performance: 21.3

Pay special attention to:

Product Page

Order Tracking & Returns

Disney Store

Performance: 20.5

Pay special attention to:

Homepage & Category

Order Tracking & Returns

Gilt

Performance: 19.2

Pay special attention to:

Homepage & Category

On-Site Search

Tesco

Performance: 17.6

Pay special attention to:

Product Lists & Filtering

Mobile E-Commerce

Costco

Performance: 14.3

Pay special attention to:

Product Page

Order Tracking & Returns

Cole-Parmer

Performance: 12.2

Pay special attention to:

On-Site Search

Accounts & Self Service

TigerDirect

Performance: 2.8

Pay special attention to:

Product Page

Mobile E-Commerce

Thermo Fisher

Performance: -3.3

Pay special attention to:

Product Page

Cart & Checkout

Berlin Packaging

Performance: -13.0

Pay special attention to:

On-Site Search

Homepage & Category

Arrow

Performance: -13.9

Pay special attention to:

On-Site Search

Cart & Checkout

Hitachi

Performance: -39.9

Pay special attention to:

Homepage & Category

On-Site Search

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