As 2023 comes to a close, at Baymard we’re awarding the companies with the top 1% UX performance across 18 industries, as well as the top 1% for theme and platform (e.g. top 1% checkout UX performance, top 1% mobile e-commerce UX performance, etc.).
We want to recognize and congratulate this year’s winners for delivering great digital experiences to their end-users and hope they will be an inspiration for others.
You can explore the case studies for each of the winning sites in the UX benchmark.
The Top 1% E-Commerce UX Award Winners for 2023 Are:
The winners are selected from among the 234 top-grossing US and European e-commerce sites in our UX database. The award is based on more than 215,000 weighted UX performance scores in the database. Each of the 234 websites has been manually benchmarked using 500-680 weighted UX guidelines — a process that has required more than 10,000 hours of UX auditing work (more on methodology).
In some instances, there are multiple winners within a category because they all have a top 1% UX performance.
The Top 1% E-Commerce UX Award winners for 2023 are:
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Ace Hardware
Top 1% UX performance within the Home & Hardware industry (mobile) -
Adidas
Top 1% UX performance within the Apparel & Accessories Industry (desktop) and Top 1% UX performance in Cart & Checkout (desktop) -
Albertsons
Top 1% UX performance within the Online Grocery industry (desktop) -
Allegro Medical
Top 1% UX performance within the B2B Medical & Pharma industry (desktop) -
Amazon
Top 1% UX performance within the Mass Merchants Industry (app) and Top 1% UX performance in Product Page (app) -
ASOS
Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance overall on mobile -
AT&T
Top 1% UX performance within the Internet Service Providers industry (desktop) -
AXA UK
Top 1% UX performance overall within the Insurance industry -
Bang & Olufsen
Top 1% UX performance in Homepage & Category Navigation (desktop & mobile) -
Best Buy
Top 1% UX performance in On-Site Search (desktop) -
Booking.com
Top 1% UX performance overall within the Travel & Accommodations industry -
Build.com
Top 1% UX performance within the Home & Hardware Industry (desktop) and Top 1% UX performance in Product List & Filtering (desktop) -
CarParts.com
Top 1% UX performance overall within the Automotive Parts & Specialty Industry and Top 1% UX performance in Cart & Checkout (desktop) -
Chewy
Top 1% UX performance within the Pets & Hobbies industry (mobile) -
Crate & Barrel
Top 1% UX performance in Cart & Checkout (desktop) and Top 1% UX performance in Accounts & Self-Service (mobile) -
Crutchfield
Top 1% UX performance overall within the Electronics & Office Industry and Top 1% UX performance overall on desktop -
Dropbox
Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop) -
Etsy
Top 1% UX performance in Cart & Checkout (desktop) -
Expedia
Top 1% UX performance overall within the Travel & Accommodations industry -
Firebase
Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop) -
Gousto
Top 1% UX performance overall within the Meal Kit Subscription industry -
Grainger
Top 1% UX performance within the Home & Hardware Industry (mobile) and Top 1% UX performance in On-Site Search (mobile) -
Gucci
Top 1% UX performance within the Apparel & Accessories industry (desktop) -
L.L. Bean
Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance overall on mobile -
Louis Vuitton
Top 1% UX performance in Product Page (desktop) -
Lowe’s
Top 1% UX performance within the Home & Hardware Industry (desktop) and Top 1% UX performance in On-Site Search (mobile & app) -
Much Better Adventures
Top 1% UX performance overall within the Travel Tours & Experience Booking industry -
Musician’s Friend
Top 1% UX performance within the Pets & Hobbies industry (desktop) -
MyToys.de
Top 1% UX performance within the Toys & Crafts industry (desktop) -
Nordstrom
Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance in Cart & Checkout (desktop) -
Progressive
Top 1% UX performance within the Insurance industry (mobile) -
REI
Top 1% UX performance overall within the Sports Gear & Equipment Industry and Top 1% UX performance overall on mobile -
Revzilla
Top 1% UX performance within the Automotive Parts & Specialty industry (mobile) -
Sephora
Top 1% UX performance overall within the Health & Beauty Industry and Top 1% UX performance in On-Site Search, Product Page & Checkout (app) -
Slack
Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile) -
Smyths
Top 1% UX performance within the Toys & Crafts industry (mobile) -
Target
Top 1% UX performance in On-Site Search (app) -
Van Cleef & Arpels
Top 1% UX performance in Homepage & Category Navigation (desktop) -
Victoria’s Secret
Top 1% UX performance in Cart & Checkout (mobile) -
Walmart
Top 1% UX performance within the Mass Merchants industry (desktop) -
Wayfair
Top 1% UX performance within the Houseware & Furnishing Industry (desktop & app) and Top 1% UX performance overall on app
You can explore the case studies for each of the winning sites in the UX benchmark.
Getting access: our research findings are available in the 650+ UX guidelines in Baymard Premium – get full access to learn how to create a “State of the Art” e-commerce user experience.
If you want to know how your desktop site, mobile site, or app performs and compares, then learn more about having Baymard conduct a UX Audit of your site or app.
